![]() The first is from Albert Einstein, who famously said that “ Everything should be made as simple as possible, but not simpler.” In other words, Einstein would consider product designs successful if they were at their maximum level of simplicity. Researching KISS, two other concepts are often brought into the conversation. Keeping it simple allows for a smaller chance of failure. ![]() The more you try to include, the more likely things are to break or go wrong. Whether you are building a website, creating an app or writing code, simplicity should be the name of the game. Today, keep it simple stupid is mostly thought of as an ideology about keeping things simple rather than more complicated. ![]() If they weren’t, they were obsolete on the battlefield. In other words, Johnson wanted products to be simple and easy to understand. Johnson emphasized that war rarely allowed for conditions that would ever be good enough to do large-scale repair work. Johnson’s work was focused on building something that could be repaired by a soldier in the field with basic training and simple tools. It was during this time that Johnson coined “keep it simple stupid” (no comma) with a simple story. ![]() The origins of the KISS principle can be traced back to the early 1970s and Kelly Johnson, an engineer at Lockheed Skunk Works. How did the Navy come to create this adage? Let’s take a look at its origins as well as how it has evolved well beyond the military’s reach. Even though the principle was designed with the military in mind, the adage works for nearly every facet of work and life. Navy in 1960, KISS is well-entrenched as part of our lexicon. “Keep it simple, stupid” (KISS) is a popular adage. ![]()
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